{
  "title": "Brand Guidelines: The IMF brand",
  "sourceUrl": "https://www.imf.org/en/about/brand",
  "canonical": "https://www.imf.org/en/about/brand",
  "overlayPath": "/en/about/brand/index.md",
  "summary": "An introduction to the IMF brand guidelines with instructions for how to request access to IMF brand materials such as the IMF seal and branding asset libraries as well as who to contact for more information.",
  "sections": [
    {
      "heading": "Purpose and importance",
      "content": "- For members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF.\n- A cohesive and consistent brand will enhance the IMF's advice and support for member countries as they seek to build strong and resilient economies in the years ahead.\n- Consistent branding will also strengthen the impact of the IMF's communications to the wider global public.\n- It is critical that the symbols of the institution reflect the IMF's mission and are immediately recognizable wherever they appear."
    },
    {
      "heading": "Key objectives of the IMF brand guidelines",
      "content": "- To preserve the integrity of the IMF's reputation\n- To ensure the IMF's brand is consistent and easily recognized\n- To enhance the IMF's advice and support for our member countries\n- To strengthen the impact of the IMF's communications to the wider global public"
    },
    {
      "heading": "Brand attributes",
      "content": "- Trusted\n- Credible\n- Reliable\n- Invaluable\n- Insightful"
    },
    {
      "heading": "IMF core values",
      "content": "- Excellence\n- Honesty\n- Inclusion\n- Respect\n- Integrity\n- Impartiality"
    },
    {
      "heading": "Branding assets and access",
      "content": "- Instructions for how to request access to IMF brand materials such as the IMF seal and branding asset libraries are available.\n- IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.\n- Contact creative@IMF.org with all inquiries and access requests."
    },
    {
      "heading": "Media and imagery resources",
      "content": "- IMF Media Center: a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.\n- IMF Photography: the IMF in-house team of photojournalists work alongside a global network of photographers throughout member countries, capturing economic conditions among the membership.\n- All available images are copyright-free and ready to use.\n- For credits please reference: IMF photo.\n- PhotoShelter Library is available for imagery access."
    }
  ],
  "bullets": [
    "For members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF.",
    "A cohesive and consistent brand will enhance the IMF's advice and support for member countries as they seek to build strong and resilient economies in the years ahead.",
    "Consistent branding will also strengthen the impact of the IMF's communications to the wider global public.",
    "It is critical that the symbols of the institution reflect the IMF's mission and are immediately recognizable wherever they appear.",
    "To preserve the integrity of the IMF's reputation",
    "To ensure the IMF's brand is consistent and easily recognized",
    "To enhance the IMF's advice and support for our member countries",
    "To strengthen the impact of the IMF's communications to the wider global public",
    "Trusted",
    "Credible",
    "Reliable",
    "Invaluable",
    "Insightful",
    "Excellence",
    "Honesty",
    "Inclusion",
    "Respect",
    "Integrity",
    "Impartiality",
    "Instructions for how to request access to IMF brand materials such as the IMF seal and branding asset libraries are available.",
    "IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.",
    "Contact creative@IMF.org with all inquiries and access requests.",
    "IMF Media Center: a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.",
    "IMF Photography: the IMF in-house team of photojournalists work alongside a global network of photographers throughout member countries, capturing economic conditions among the membership.",
    "All available images are copyright-free and ready to use.",
    "For credits please reference: IMF photo.",
    "PhotoShelter Library is available for imagery access."
  ],
  "alternates": {
    "markdown": "/en/about/brand/index.md",
    "json": "/en/about/brand/index.json",
    "bundleManifest": "/en/about/brand/bundle-manifest.json"
  },
  "generatedAtUtc": "2026-10-02T02:49:08.871Z"
}