## Brand Guidelines: The IMF brand

## Source details

**Canonical URL:** [Brand Guidelines: The IMF brand](https://www.imf.org/en/about/brand)

## Other formats

- [Markdown version](/en/about/brand/index.md)
- [Structured JSON version](/en/about/brand/index.json)
- [Bundle manifest](/en/about/brand/bundle-manifest.json)

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### Purpose and importance
- For members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF.
- A cohesive and consistent brand will enhance the IMF's advice and support for member countries as they seek to build strong and resilient economies in the years ahead.
- Consistent branding will also strengthen the impact of the IMF's communications to the wider global public.
- It is critical that the symbols of the institution reflect the IMF's mission and are immediately recognizable wherever they appear.

### Key objectives of the IMF brand guidelines
- To preserve the integrity of the IMF's reputation
- To ensure the IMF's brand is consistent and easily recognized
- To enhance the IMF's advice and support for our member countries
- To strengthen the impact of the IMF's communications to the wider global public

### Brand attributes
- Trusted
- Credible
- Reliable
- Invaluable
- Insightful

### IMF core values
- Excellence
- Honesty
- Inclusion
- Respect
- Integrity
- Impartiality

### Branding assets and access
- Instructions for how to request access to IMF brand materials such as the IMF seal and branding asset libraries are available.
- IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.
- Contact creative@IMF.org with all inquiries and access requests.

### Media and imagery resources
- IMF Media Center: a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.
- IMF Photography: the IMF in-house team of photojournalists work alongside a global network of photographers throughout member countries, capturing economic conditions among the membership.
- All available images are copyright-free and ready to use.
- For credits please reference: IMF photo.
- PhotoShelter Library is available for imagery access.

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_Source: https://www.imf.org/en/about/brand_