IMF on the Move to Reach Out to Festival Goers in Tokyo
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Media Inquiries
International Monetary Fund
Regional Office for Asia and the Pacific
Press Officer: Yuko Maeda
Tel: 81-(0)3-3597-6719
Email: oapmedia@imf.org
Event overview
- The event took place on September 29, 2019, in Tokyo and was organized by the Regional Office for Asia and the Pacific (OAP).
- The festival, described as one of the largest events on international affairs and cooperation in Japan, brought together more than 250 organizations and attracted more than 180,000 people over the two days.
- The festival was co-organized by the Japanese Ministry of Foreign Affairs, the Japan International Cooperation Agency (JICA) and the Japan NGO Center for International Cooperation (JANIC).
- It was the festival’s 29th year. OAP started participating in the festival in 2006.
Outreach activities and tools showcased
- OAP offered an IMF Challenger Series with three different interactive activities:
- A currency matching game to introduce the role of currencies and the importance of a stable monetary system.
- An online quiz on the IMF and OAP to explain the substance of the IMF’s work.
- A DataMapper trial to let visitors find and view specific data on economic indicators such as GDP and unemployment rates.
- OAP distributed 365 postcard style uchiwas with basic information on the IMF.
- Asian young financial officials studying in Japan through the Japan-IMF Scholarship Program (JISPA) participated at the OAP booth.
- OAP economists answered visitors’ questions on current economic issues and career development.
- OAP Director Chikahisa Sumi appeared on stage with representatives of the International Finance Corporation and the Asian Development Bank to present international financial institutions’ contributions to the Sustainable Development Goals (SDGs) and to introduce career opportunities.
Participation and engagement metrics
- Nearly 400 people took up the challenge of the IMF-OAP games to learn about the role and mandate of the IMF.
- Over 140 individuals played the currency game.
- 128 people tried the online quiz.
- 110 people used the DataMapper trial.
- A total of 379 people spent some time at the OAP booth to learn about the work of the IMF.
- Over the two days, families with young kids, student groups, the retired and foreign tourists visited the OAP booth.
Visitor feedback and learning outcomes
- A university student asked, “How can I access this tool at home?” after trying DataMapper to compare GDP across three countries.
- College students reported the currency game was “very interesting to know that each currency has its own unique image, effigy and story.”
- A father with a small child said: “Every currency has a different value. I now have a better understanding of the importance of the IMF’s role in the international monetary system.”
Content in this bundle
- IMF DataMapperのご紹介