Behavioral economics
For graduate school, Mullainathan got into the computer science doctoral program at MIT but deferred starting for a year. He wanted to give Harvard’s PhD program in economics a try. He stuck with it over the next five years and completed his doctorate in 1998.
In a field where the benchmark for a publication’s influence is 1,000 citations by other scholars, Mullainathan’s Google Scholar profile lists more than a dozen works with several times that many. His body of work has been cited almost 100,000 times, or nearly as often as Nobel laureate Esther Duflo’s. Mullainathan has held academic appointments at Harvard, the University of Chicago, and MIT.
Behavioral economics may seem an anomalous focus for someone obsessed with math and computer science. But during his doctoral studies, Mullainathan said, he came to the conclusion that as an economist he had to develop an understanding of human psychology.
“How as economists are we supposed to take all the oddities, the quirks, the foibles, the richness, and the inscrutability of human beings and ultimately put that into our understanding of economics?” he asked. “We have to recognize that human beings are just incredibly complicated in ways that are unfathomable.”
Mullainathan has devoted his career to delving into the complexities of human behavior, sometimes with unexpected results. It was long accepted that corporations designed pay packages to reward CEOs for increasing the value of a business. But in 2001 Mullainathan and his frequent collaborator Marianne Bertrand, of the University of Chicago, showed that “CEO pay responds significantly to luck,” such as moves in oil prices.
Bertrand and Mullainathan later sent fictitious resumes in response to help wanted ads in Chicago and Boston, randomly assigning names they thought sounded White or Black. They found that those with White-sounding names got 50 percent more callbacks, they report in a 2004 paper, “Are Emily and Greg More Employable than Lakisha and Jamal?”
Mullainathan and Princeton psychologist Eldar Shafir spent almost a decade conducting experiments on the psychology and economics of scarcity, whether of time, money, food, or other resources. It resulted in their influential 2013 book Scarcity: The New Science of Having Less and How It Defines Our Lives.
To this day, the authors give talks on the book, Shafir said. The researchers found that scarcity dramatically affects the functioning of the brain, causing people to obsess about whatever is in short supply. This soaks up cognitive bandwidth so that the mind doesn’t operate at full capacity, and people get trapped in a scarcity cycle, the authors found.
The completion of the book 13 years ago cleared the decks for Mullainathan to choose his next research focus.
Focus on AI
“I woke up on a Tuesday morning with nothing to do,” he said. His response was to seek out a research direction that was well off the beaten path.
“I try and pick things that are very, very far from where people are,” he said. “I have a principle that if you’re close to where people are, it’s just not that efficient, because there are a lot of smart people in this profession.”
That approach makes Mullainathan unique, said Stanford economist Jann Spiess, a research collaborator and former student. “Every few years, he takes a step back and reevaluates what he is doing,” Spiess said. It’s part, he said, of what makes Mullainathan “one of the smartest, most innovative people in economics.”
In 2012, there was little excitement about AI outside of computer science, Mullainathan said. “It was on no one’s list,” he said. “I wanted to work on something that could meaningfully bend the curve.”
Mullainathan began applying machine learning—a type of AI that deploys algorithms designed to learn from data—to study human decision-making. In 2017, he and four colleagues published a paper examining whether machine learning could improve bail-or-jail decisions by judges. They used an algorithm to analyze the risk that defendants would flee or commit another crime, applying it to a database of more than 700,000 people arrested between 2008 and 2013 in New York City.
They found that judges routinely made the wrong call, often releasing defendants on bail that the algorithm put in the high-risk category. “Judges are subject to the gambler’s fallacy,” said the University of Chicago’s Jens Ludwig, one of the researchers. That is, like a gambler at roulette who predicts after four reds that the next result will be black, jurists who see four high-risk defendants in a row tend to release the fifth one on bail, regardless of the objective risk profile.
The researchers estimated that using a risk-assessing algorithm could help reduce crime by 25 percent, with no change in the number of people held in jail, or reduce jail populations by 42 percent with no increase in crime. The researchers built an AI tool that New York City judges use today to aid in their decision-making, Ludwig said.
“This is a behavioral economics revolution,” Ludwig said. “Sendhil has the potential to transform our understanding of human decision-making and create tools for improving it. He is that kind of visionary.”
In a 2024 paper, Ludwig and Mullainathan use AI to show that defendant mugshots can reliably predict judges’ jail-or-bail rulings. Based on data from North Carolina, the researchers found that people who appear well groomed in their booking photos or who have wider or rounder faces are more likely to be released on bail than to be held until their trial.
While the finding may seem intuitive, it was “a connection that no one noticed,” including public defenders and judges themselves, Mullainathan said.
Algorithms sometimes spot “implausible connections” that people don’t, Mullainathan said. “It’s a scale at which the human mind can’t operate, and a tediousness that the human mind can’t manage,” he said.
He cited an experiment using AI to compare electrocardiograms of people who died of sudden cardiac arrest with ECGs that looked similar to those of people who didn’t. The algorithm detected minuscule differences in the tests that doctors missed. This could help identify people more likely to die of sudden cardiac arrest who might be candidates for a pacemaker, Mullainathan said.
Bicycles for the mind
After six years at the University of Chicago, Mullainathan returned to MIT in 2024 as a professor in the departments of economics and electrical engineering and computer science. He is leading an initiative called “The Bike Shop @ MIT,” using algorithms to build “bicycles for the mind.”
The image comes from a graphic published in the March 1973 issue of Scientific American comparing the efficiency of animals in motion. “Man on a bicycle” was by far the most efficient. The finding, Mullainathan writes, offered “a vision of what computers should be: bicycles for the mind.”
Mullainathan and colleagues are conducting an experiment involving math students in India. “Teaching is a big leap of mind reading,” said MIT’s Ashesh Rambachan, a collaborator on the project. “Teachers don’t understand what students don’t understand. An algorithm might help them with that.”
Rambachan, Mullainathan, and research collaborators in India are compiling thousands of examples of students’ work on mathematics homework. They plan to use AI to identify where students go wrong so that they can create an algorithm mapping the “cartography of confusion.” The goal is to help teachers help students find their way, Mullainathan said. It could, he said, “change how we think about the student mind.”
“Economics,” Mullainathan said, “needs to confront the patchwork nature of our models of the economy and of why people behave and make the decisions they do. Algorithms are the new factory floor of science. They have the capacity to help us stitch the models together. I think they will help us transform philosophical questions into definitive science in the next 20 years.”