Brand Guidelines: The IMF brand
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Purpose and importance
- For members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF.
- A cohesive and consistent brand will enhance the IMF's advice and support for member countries as they seek to build strong and resilient economies in the years ahead.
- Consistent branding will also strengthen the impact of the IMF's communications to the wider global public.
- It is critical that the symbols of the institution reflect the IMF's mission and are immediately recognizable wherever they appear.
Key objectives of the IMF brand guidelines
- To preserve the integrity of the IMF's reputation
- To ensure the IMF's brand is consistent and easily recognized
- To enhance the IMF's advice and support for our member countries
- To strengthen the impact of the IMF's communications to the wider global public
Brand attributes
- Trusted
- Credible
- Reliable
- Invaluable
- Insightful
IMF core values
- Excellence
- Honesty
- Inclusion
- Respect
- Integrity
- Impartiality
Branding assets and access
- Instructions for how to request access to IMF brand materials such as the IMF seal and branding asset libraries are available.
- IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.
- Contact creative@IMF.org with all inquiries and access requests.
Media and imagery resources
- IMF Media Center: a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.
- IMF Photography: the IMF in-house team of photojournalists work alongside a global network of photographers throughout member countries, capturing economic conditions among the membership.
- All available images are copyright-free and ready to use.
- For credits please reference: IMF photo.
- PhotoShelter Library is available for imagery access.