The IMF Brand

For our members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF. A cohesive and consistent brand will enhance our advice and support for our membership as they seek to build strong and resilient economies in the years ahead, and will also strengthen the impact of our communications to the wider global public.

It is critical that the symbols of our institution reflect our mission and that these symbols are immediately recognizable wherever they appear.

Key objectives of the IMF brand guidelines:
  • To preserve the integrity of the IMF's reputation
  • To ensure the IMF's brand is consistent and easily recognized
  • To enhance the IMF's advice and support for our member countries
  • To strengthen the impact of the IMF's communications to the wider global public
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The IMF brand attributes
  • Trusted
  • Credible
  • Reliable
  • Invaluable
  • Insightful
The IMF core values
  • Excellence
  • Honesty
  • Inclusion
  • Respect
  • Integrity
  • Impartiality
IMF Media Center

IMF Media Center

The Media Center is a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.

camera icon Visit the IMF Media Center

IMF Photoshelter library screenshot

IMF Photography

The IMF in-house team of photojournalists work alongside a global network or photographers throughout our member countries, capturing economic conditions among our membership.

All these available images are copyright-free and ready to use.

For credits please reference: IMF photo.

camera icon PhotoShelter Library

IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.
Contact with all inquiries and access requests.

How can we help?

We welcome your questions and comments. Please contact us.