Brand Guidelines
The IMF brand
The IMF Brand
For our members and the citizens they serve, the IMF’s branding is often the first way they interact with the IMF. A cohesive and consistent brand will enhance our advice and support for our membership as they seek to build strong and resilient economies in the years ahead, and will also strengthen the impact of our communications to the wider global public.
It is critical that the symbols of our institution reflect our mission and that these symbols are immediately recognizable wherever they appear.
Key objectives of the IMF brand guidelines:
- To preserve the integrity of the IMF's reputation
- To ensure the IMF's brand is consistent and easily recognized
- To enhance the IMF's advice and support for our member countries
- To strengthen the impact of the IMF's communications to the wider global public
The IMF brand attributes
The IMF core values
IMF Media Center
The Media Center is a video hub for coverage of IMF press briefings, talks, events, meetings, and live feeds.
IMF Photography
The IMF in-house team of photojournalists work alongside a global network or photographers throughout our member countries, capturing economic conditions among our membership.
All these available images are copyright-free and ready to use.
For credits please reference: IMF photo.
IMF Staff: Access the full branding library on the IMF Intranet using the searchword “brand”.
Contact creative@IMF.org with all inquiries and access requests.